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Mercedes-Benz Fashion Week HQ.

Lincoln Center is the hub of Mercedes-Benz Fashion Week.

First called Press Week in 1943 when industry types were unable to travel to Paris owing to WWII, New York Fashion Week is one of the world’s largest fashion events. Now held twice a year in February and September, the semi-annual New York event has been known as Mercedes-Benz Fashion Week since 2009.

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