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Born of the pop art era of the 1960s, LOVE is a popular tourist destination in New York CIty.What the world needs now…LOVE at W55th Street and Sixth Avenue.

LOVE first entered popular culture as a Christmas card for the Museum of Modern Art (MOMA) in 1964. Designed by sculptor Robert Indiana, LOVE, as a sculpture, resides in many cities across the planet and in many languages. The 12-foot-tall LOVE has been a part of the New York landscape since 1971.